:root{color-scheme:light;--paper:#f0eee7;--ink:#272b27;--muted:#686c62;--line:#c5c6bb;--soft:#e3e2d8;--accent:#a53c2d}
html{scroll-behavior:auto;scroll-padding-top:24px}body{background:var(--paper);color:var(--ink);padding-left:180px}
::selection{background:#a53c2d;color:#fff}.wrap{width:min(1280px,calc(100% - 80px))}
.header{position:fixed;inset:0 auto 0 0;width:180px;padding:40px 25px;display:flex;flex-direction:column;align-items:flex-start;justify-content:flex-start;gap:95px;background:var(--paper);border:0;border-right:1px solid var(--line);backdrop-filter:none}
.wordmark{display:block;font-size:23px;font-weight:500;white-space:normal}.wordmark::before{content:none}.wordmark span{display:block;margin-top:16px;font-size:12px;line-height:1.8;letter-spacing:.05em;max-width:100px}
.header nav{display:flex;flex-direction:column;gap:28px;width:100%}.header nav a{display:block;border-radius:0;padding:0 0 15px;background:none;font-size:14px;line-height:1.6;border-bottom:1px solid var(--line)}.header nav a span{display:block;font-size:12px;margin:0 0 7px;color:var(--muted)}.header nav a.active,.header nav a:hover{background:none;color:var(--accent);border-color:var(--accent)}.header nav a.active span{color:var(--accent)}
.intro{padding-top:40px;overflow:visible}.intro-top{padding-bottom:18px;border-color:var(--line)}.intro-top .eyebrow{font-size:12px}.intro-index{font-size:12px}
.hero-word{font-size:14px;font-weight:500;letter-spacing:.14em;line-height:1.5;color:var(--accent);margin:35px 0 15px}.hero-word>span{display:none}
.hero-body{display:grid;grid-template-columns:1.5fr .55fr;min-height:0;gap:35px;margin:0 0 42px;align-items:end}.hero-copy{padding:0;align-self:auto}.intro h1{font-family:'Songti SC','Noto Serif CJK SC','SimSun',serif;font-size:clamp(42px,4.7vw,72px);font-weight:400;letter-spacing:-.02em;line-height:1.28;margin:0}.intro h1 span{font-family:inherit;color:var(--ink)}
.hero-aside{padding-bottom:7px}.hero-disciplines{position:static;text-align:left;font-size:14px;line-height:1.9;margin:0;color:var(--muted)}.browse-button{font-size:14px;border-radius:0;background:none;color:var(--ink);padding:10px 0;margin-top:22px;border-bottom:1px solid var(--ink);gap:45px}.browse-button:hover{background:none;color:var(--accent);border-color:var(--accent)}.browse-button span{font-size:24px}
.hero-art{position:static;height:auto;display:grid;grid-template-columns:.8fr 1.5fr .65fr;gap:22px;align-items:start;margin:0;isolation:auto}.hero-item{min-width:0}.hero-item-index{font-size:12px;letter-spacing:.06em;margin-bottom:12px;color:var(--muted)}.hero-piece{position:static;width:100%;height:300px;padding:0;background:#dbdacf;border:0;border-radius:0;box-shadow:none;transform:none;overflow:hidden;will-change:auto}.hero-piece img{width:100%;height:100%;object-fit:contain}.hero-piece:hover{transform:none}.hero-photo .hero-piece img{object-fit:cover}.hero-product .hero-piece{padding:20px;background:#344639}.hero-product .hero-piece img{border-radius:8px;width:auto;margin:auto}.hero-item figcaption{font-size:14px;margin-top:13px}.hero-art-label{display:none}
.intro-bottom{padding:22px 0;margin-top:32px;border-color:var(--line);align-items:center}.intro-bottom>p{font-size:14px;color:var(--muted)}.issue-label{font-size:12px}
.chapter{padding:80px 0 70px;border:0}.chapter-head{display:grid;grid-template-columns:55px 1fr auto;align-items:center;gap:22px;margin-bottom:45px;padding-bottom:28px;border-bottom:1px solid var(--ink)}.chapter-number{display:grid;place-items:center;font-family:Arial,sans-serif;font-size:24px;letter-spacing:0;color:var(--accent);width:46px;height:46px;border:1px solid var(--accent);border-radius:50%;grid-row:auto}.chapter-head .eyebrow{font-size:12px;letter-spacing:.06em}.chapter-head h2{font-size:32px;font-weight:400;margin-top:10px}.chapter-description{font-size:14px;max-width:250px;grid-column:auto}
.subhead{margin:55px 0 25px;align-items:center}.subhead h3{font-size:22px;font-weight:400}.subhead h3::before{content:none}.subhead p{font-size:14px;max-width:none}.media-caption,.media-tags{font-size:14px;font-weight:400}.media-action{background:#f0eee7;color:var(--ink)}.media-button{background:#e3e2d8}.media-button:hover img{transform:scale(1.015)}
.film-gallery{grid-template-columns:1.15fr .8fr .8fr;gap:28px;padding:0;align-items:end}.film-gallery .media-card:nth-child(2),.film-gallery .media-card:nth-child(3){margin-top:0}.film-gallery .media-card:first-child{padding-right:15px}.film-gallery .media-button{max-height:440px;box-shadow:none}.film-gallery .media-caption{font-size:16px}.video-card img{height:100%;object-fit:contain}.play-icon{background:#f0eee7;color:var(--ink);width:48px;height:48px;box-shadow:none}
.content-story{grid-template-columns:1fr 1fr;gap:45px;border:0;border-left:2px solid var(--accent);padding:5px 0 5px 25px;margin-bottom:28px}.content-story h4{font-family:'Songti SC','SimSun',serif;font-size:32px;font-weight:400;max-width:none}.content-story p{font-size:16px}
.two-gallery{grid-template-columns:1fr 1fr;max-width:780px;padding:0;margin-left:auto;gap:40px}.two-gallery .media-button{max-height:400px}.two-gallery .media-card:nth-child(2){margin-top:0}.two-gallery .media-caption{font-size:16px}.evidence{margin-left:0}
.commercial-gallery{grid-template-columns:1.4fr 1fr;gap:28px;align-items:center}.commercial-gallery .media-card:first-child{grid-row:1/3}.commercial-gallery .media-card:nth-child(2),.commercial-gallery .media-card:nth-child(3){width:auto;margin:0}.commercial-gallery .media-caption{font-size:16px}
.cover-gallery{grid-template-columns:repeat(4,minmax(0,1fr));gap:22px;padding:0;align-items:start}.cover-gallery .media-card:nth-child(even){margin-top:0}.cover-gallery .media-card:nth-child(2){margin-top:40px}.cover-gallery .media-card:nth-child(4){margin-top:75px}
.design-pair{grid-template-columns:.55fr 1.45fr;gap:40px;align-items:center;margin:55px 0;padding:35px;background:#e4e3da;border:1px solid var(--line)}.design-pair .media-card:first-child,.design-pair .media-card:last-child{transform:none;box-shadow:none}.design-pair figcaption{background:none}.design-pair .media-caption{font-size:14px}
.group-title{margin-top:50px;margin-bottom:25px}.group-title h4{font-size:22px;font-weight:400}.group-title p{font-size:14px}.poster-gallery{display:grid;grid-template-columns:1.25fr .8fr .8fr;gap:25px;align-items:center;padding:0;background:none}.poster-gallery .media-card{width:auto;flex:initial}.poster-gallery .media-card:nth-child(1),.poster-gallery .media-card:nth-child(3){transform:none}.poster-gallery .media-card:nth-child(2){margin-top:0}.poster-gallery .media-button{box-shadow:none}.poster-gallery .media-caption{font-size:14px}
.interactive-work{grid-template-columns:.6fr 1fr;gap:70px;padding:35px 60px;background:#e4e3da;margin:35px 0;border:1px solid var(--line)}.interactive-note{font-family:'Songti SC','SimSun',serif;font-size:32px;font-weight:400;color:var(--ink)}
.photo-gallery{grid-template-columns:1.3fr 1fr;gap:30px;align-items:center}.photo-gallery .media-card:first-child{grid-column:1;grid-row:1/3;width:100%}.photo-gallery .media-card:nth-child(2),.photo-gallery .media-card:nth-child(3){margin:0;width:100%}.photo-gallery .media-caption{font-size:14px}
#automation .chapter-head{margin-inline:0;padding:0 0 28px;background:none;color:var(--ink);border-bottom:1px solid var(--ink);border-radius:0}.chapter#automation .chapter-number{color:var(--accent)}.chapter#automation .eyebrow,.chapter#automation .chapter-description{color:var(--muted)}
.project,.project[data-project="02"],.project[data-project="05"],.project[data-project="06"],.project[data-project="07"]{display:block;padding:0 0 55px;margin:35px 0 55px}.project+.project{padding-top:50px;border-top:1px solid var(--line)}
.project-title{display:flex;align-items:baseline;gap:25px;margin-bottom:28px}.project-number{font-size:12px;color:var(--accent);margin:0;white-space:nowrap}.project h3{font-family:'Songti SC','SimSun',serif;font-size:32px;font-weight:400;line-height:1.45}
.project .project-copy,.project[data-project="06"] .project-copy,.project[data-project="07"] .project-copy{display:grid;grid-template-columns:.65fr 1.35fr;gap:0 40px;width:100%;margin:25px 0 0}.project .project-tags,.project[data-project="06"] .project-tags,.project[data-project="07"] .project-tags{grid-column:1;grid-row:1/3;font-size:14px;line-height:1.9;border:0;margin:0;padding:0;color:var(--muted);max-width:260px}.project .project-problem,.project[data-project="06"] .project-problem,.project[data-project="07"] .project-problem{grid-column:2;grid-row:1;margin:0;font-size:16px;color:#51574e;line-height:1.9}.project .project-result,.project[data-project="06"] .project-result,.project[data-project="07"] .project-result{grid-column:2;grid-row:2;margin-top:20px;border-color:var(--line)}.project-result summary{font-size:14px}.project-result p{font-size:16px;color:#51574e}
.proof-gallery,.project[data-project="02"] .proof-gallery,.project[data-project="03"] .proof-gallery,.project[data-project="04"] .proof-gallery,.project[data-project="05"] .proof-gallery{grid-template-columns:1fr 1fr 1.4fr;background:#e4e3da;padding:30px;gap:25px;transform:none;align-items:center;border:1px solid var(--line);width:100%}.proof-gallery .media-button{height:330px;background:transparent;padding:0;box-shadow:none}.proof-gallery .media-caption{font-size:14px}
.proof-gallery .media-card:last-child:nth-child(odd),.project[data-project="03"] .proof-gallery .media-card:first-child,.project[data-project="03"] .proof-gallery .media-card:last-child{grid-column:auto}.proof-gallery .media-card:last-child:nth-child(odd) .media-button{height:330px}
.project[data-project="02"] .proof-gallery{grid-template-columns:1.5fr .55fr;padding:40px}.project[data-project="02"] .proof-gallery .media-button{height:370px}.project[data-project="02"] .proof-gallery .media-card:first-child .media-button{height:300px}
.project[data-project="03"] .proof-gallery{grid-template-columns:1.3fr .8fr 1fr}.project[data-project="03"] .proof-gallery .media-card:first-child .media-button,.project[data-project="03"] .proof-gallery .media-card:not(:first-child) .media-button{height:300px}
.project[data-project="04"] .proof-gallery{grid-template-columns:1.3fr .65fr 1fr}.project[data-project="05"] .proof-gallery{grid-template-columns:.6fr 1fr;padding:40px}.project[data-project="05"] .proof-gallery .media-button{height:400px}
.phone-gallery{grid-template-columns:repeat(6,minmax(0,1fr));background:#344639;padding:35px 25px;gap:16px;align-items:start}.phone-gallery .media-button{border:3px solid #687768;border-radius:10px;box-shadow:none}.phone-gallery .media-card:nth-child(even){padding-top:0}.phone-gallery .media-caption{font-size:14px;color:#fff}.website-gallery{background:#e4e3da;grid-template-columns:1.6fr 1fr;padding:30px;gap:25px;align-items:center}.website-gallery .media-card:first-child{grid-column:1;grid-row:1/3;width:100%;margin:0}.website-gallery .media-card:nth-child(2),.website-gallery .media-card:nth-child(3){grid-column:2}.website-gallery .media-button{box-shadow:none}.website-gallery .media-caption{font-size:14px}
.insight{display:block;margin:35px 0 65px;padding:40px 0 0;border-top:1px solid var(--line)}.insight-head{display:grid;grid-template-columns:1.3fr .7fr;gap:20px 40px;max-width:none}.insight-head h3{font-family:'Songti SC','SimSun',serif;font-size:32px;font-weight:400;line-height:1.45}.sample{font-size:18px;margin:0;color:var(--accent);align-self:center;line-height:1.8}.insight-head>p:last-child{grid-column:1;font-size:16px;color:#51574e}.charts{display:grid;grid-template-columns:1fr 1fr;gap:25px;margin:30px 0;align-items:start}.chart-box,.chart-box:nth-child(2){background:#e4e3da;margin:0;padding:25px;border-radius:0;border:1px solid var(--line)}.chart-box h4{font-size:18px;font-weight:400}.chart-row{grid-template-columns:140px minmax(0,1fr) 60px;gap:9px}.chart-label{font-size:14px}.bar-track{background:#cdcec1;height:8px}.bar-fill{background:var(--accent)}.muted-bar{background:#929b8b}.chart-box:nth-child(2) .bar-fill{background:#4f5a50}.chart-detail,.chart-box:nth-child(2) .chart-detail{color:#5f6659;font-size:14px;border-color:var(--line)}.findings{display:grid;grid-template-columns:1fr 1fr;gap:40px;margin:30px 0}.findings>div+div{margin-top:0}.findings h4{font-size:20px;font-weight:400}.findings p{font-size:16px;color:#51574e}.strategy{border:0;border-top:1px solid var(--ink);background:none;padding:25px 0;margin-top:30px}.strategy-grid{gap:35px}.strategy-grid p{font-size:16px;color:#51574e}.source-note{line-height:1.8;font-size:12px}.footer{border-color:var(--ink);padding:30px 0 40px}.footer>p{font-size:22px;font-weight:400}.footer span{font-size:12px}
@media(max-width:1150px){body{padding-left:150px}.header{width:150px;padding:35px 18px}.wrap{width:calc(100% - 50px)}.hero-body{grid-template-columns:1.3fr .65fr}.intro h1{font-size:52px}.hero-art{gap:15px;grid-template-columns:.8fr 1.25fr .65fr}.hero-piece{height:260px}.chapter-head{grid-template-columns:50px 1fr;gap:18px}.chapter-description{grid-column:2;max-width:none}.chapter-head h2{font-size:30px}.project h3,.insight-head h3{font-size:28px}.chart-row{grid-template-columns:120px minmax(0,1fr) 52px;gap:7px}.chart-box,.chart-box:nth-child(2){padding:22px 18px}.proof-gallery,.project[data-project="04"] .proof-gallery{padding:24px;gap:20px}.proof-gallery .media-button,.proof-gallery .media-card:last-child:nth-child(odd) .media-button{height:280px}.phone-gallery{grid-template-columns:repeat(3,minmax(0,1fr));padding:30px;gap:25px}.phone-gallery .media-card:nth-child(even){padding-top:0}.insight-head{grid-template-columns:1.2fr .8fr}.hero-item figcaption{font-size:14px}}
@media(max-width:850px){body{padding-left:0}.header{position:sticky;inset:auto;width:auto;top:0;flex-direction:row;justify-content:space-between;align-items:center;padding:18px 25px;gap:20px;border:0;border-bottom:1px solid var(--line);background:#f0eee7f5}.wordmark{font-size:19px;white-space:nowrap}.wordmark span{display:none}.header nav{width:auto;flex-direction:row;gap:16px}.header nav a{font-size:12px;padding:0;border:0}.header nav a span{display:inline;font-size:12px;margin-right:4px}.intro{padding-top:30px}.intro h1{font-size:52px}.hero-art{grid-template-columns:.8fr 1.25fr .65fr}.hero-piece{height:265px}.charts{gap:20px}.chart-row{grid-template-columns:125px minmax(0,1fr) 55px}.chapter{padding-top:60px}}
@media(max-width:600px){html{scroll-padding-top:105px}.wrap{width:calc(100% - 36px)}.header{padding:14px 18px 12px;display:block}.wordmark{font-size:19px}.wordmark span{display:inline;margin:0 0 0 15px;max-width:none;font-size:12px}.header nav{width:100%;justify-content:space-between;gap:8px;margin-top:18px;padding:0;overflow:visible}.header nav a{font-size:12px;line-height:1.5}.header nav a span{display:none}.intro{padding-top:25px}.intro-top .eyebrow{font-size:12px}.hero-word{font-size:12px;margin:25px 0 15px}.hero-body{display:block;margin-bottom:28px}.intro h1{font-size:43px}.hero-aside{display:flex;align-items:center;justify-content:space-between;margin-top:24px;padding:0;gap:18px}.hero-disciplines{font-size:14px;line-height:1.7}.browse-button{margin:0;padding:8px 0;gap:20px;font-size:14px}.hero-art{grid-template-columns:1fr 1fr;gap:22px 16px}.hero-photo{grid-column:1/-1;grid-row:1}.hero-photo .hero-piece{height:215px}.hero-visual{grid-column:1;grid-row:2}.hero-product{grid-column:2;grid-row:2}.hero-piece{height:220px}.hero-item-index{font-size:12px;margin-bottom:10px}.hero-item figcaption{font-size:14px}.hero-product .hero-piece{padding:15px}.intro-bottom{margin-top:25px;padding:18px 0}.intro-bottom>p{font-size:14px}.chapter{padding:50px 0}.chapter-head{grid-template-columns:42px 1fr;gap:0 15px;margin-bottom:30px;padding-bottom:24px}.chapter-number{width:35px;height:35px;font-size:18px;grid-row:1;align-self:start;margin-top:4px}.chapter-head h2{font-size:25px;margin-top:8px}.chapter-head .eyebrow{font-size:12px}.chapter-description{grid-column:2;font-size:14px;margin-top:15px}.subhead{display:block;margin:40px 0 23px}.subhead h3{font-size:21px}.subhead p{font-size:14px;text-align:left;max-width:none;margin-top:8px}.film-gallery{grid-template-columns:1fr 1fr;gap:25px 17px;align-items:start}.film-gallery .media-card:first-child{grid-column:1/-1;width:65%;padding:0;margin:0 auto 8px}.film-gallery .media-card:nth-child(2),.film-gallery .media-card:nth-child(3){grid-column:auto;width:100%;margin:0;max-width:none}.film-gallery .media-button{max-height:370px}.film-gallery .media-caption{font-size:14px}.two-gallery{gap:20px;margin:0;padding:0}.two-gallery .media-button{max-height:280px}.two-gallery .media-card:nth-child(2){margin:0}.two-gallery .media-caption{font-size:14px}.content-story{display:block;padding-left:18px}.content-story h4{font-size:26px}.content-story p{font-size:16px;margin-top:18px}.commercial-gallery{grid-template-columns:1fr;gap:25px}.commercial-gallery .media-card:first-child{grid-row:auto}.cover-gallery{grid-template-columns:1fr 1fr;gap:25px 18px}.cover-gallery .media-card:nth-child(2),.cover-gallery .media-card:nth-child(4){margin-top:25px}.design-pair{padding:22px 17px;gap:18px;margin:40px 0}.poster-gallery{grid-template-columns:1fr 1fr;gap:25px 18px}.poster-gallery .media-card:first-child{grid-column:1/-1;width:67%;margin:auto}.poster-gallery .media-card:nth-child(2),.poster-gallery .media-card:nth-child(3){grid-column:auto;width:100%;max-width:none;margin:0;transform:none}.group-title h4{font-size:21px}.group-title p{font-size:14px}.interactive-work{padding:25px 20px;grid-template-columns:.8fr 1fr;gap:25px}.interactive-note{font-size:22px}.photo-gallery{grid-template-columns:1fr;gap:25px}.photo-gallery .media-card:first-child{grid-column:auto;grid-row:auto}.photo-gallery .media-card:nth-child(2),.photo-gallery .media-card:nth-child(3){width:100%;margin:0}.project,.project[data-project="02"],.project[data-project="05"],.project[data-project="06"],.project[data-project="07"]{display:block;margin:25px 0 40px;padding-bottom:20px}.project-title{display:block;margin-bottom:22px}.project-number{margin-bottom:12px}.project h3{font-size:27px}.project .project-copy,.project[data-project="06"] .project-copy,.project[data-project="07"] .project-copy{display:block;margin-top:25px}.project .project-tags{max-width:none;margin:0 0 17px;font-size:14px}.project .project-problem,.project-result p{font-size:16px}.project .project-result{margin-top:20px}.proof-gallery,.project[data-project="02"] .proof-gallery,.project[data-project="03"] .proof-gallery,.project[data-project="04"] .proof-gallery,.project[data-project="05"] .proof-gallery{grid-template-columns:1fr 1fr;padding:22px 16px;gap:23px 15px;transform:none}.proof-gallery .media-button{height:235px;padding:0}.proof-gallery .media-card:last-child:nth-child(odd){grid-column:1/-1}.proof-gallery .media-card:last-child:nth-child(odd) .media-button{height:170px}.project[data-project="03"] .proof-gallery .media-card:first-child{grid-column:1/-1}.project[data-project="03"] .proof-gallery .media-card:last-child{grid-column:auto}.project[data-project="03"] .proof-gallery .media-card:first-child .media-button{height:220px}.project[data-project="03"] .proof-gallery .media-card:not(:first-child) .media-button{height:180px}.project[data-project="02"] .proof-gallery .media-button{height:270px}.project[data-project="02"] .proof-gallery .media-card:first-child .media-button{height:180px}.project[data-project="05"] .proof-gallery .media-button{height:260px}.proof-gallery .media-caption{font-size:14px}.phone-gallery{grid-template-columns:repeat(2,minmax(0,1fr));padding:25px 18px;gap:25px 18px}.phone-gallery .media-caption{font-size:14px}.website-gallery{padding:22px 16px;grid-template-columns:1fr 1fr;gap:25px 17px}.website-gallery .media-card:first-child{grid-column:1/-1;grid-row:auto}.website-gallery .media-card:nth-child(2){grid-column:1}.website-gallery .media-card:nth-child(3){grid-column:2}.website-gallery .media-caption{font-size:14px}.insight{padding-top:30px}.insight-head{display:block}.insight-head h3{font-size:27px}.sample{font-size:17px;margin:18px 0}.insight-head>p:last-child{font-size:16px}.charts{grid-template-columns:1fr;gap:20px;margin:26px 0}.chart-box,.chart-box:nth-child(2){padding:24px 18px;margin:0}.chart-row{grid-template-columns:132px minmax(0,1fr) 55px;gap:8px}.chart-label{font-size:14px}.chart-detail{font-size:14px}.findings{grid-template-columns:1fr;gap:26px}.findings>div+div{margin:0}.findings h4{font-size:20px}.findings p{font-size:16px}.strategy-grid{grid-template-columns:1fr;gap:22px}.strategy-grid p{font-size:16px}.footer>p{font-size:21px}.footer a{font-size:14px}}
@media(max-width:370px){.intro h1{font-size:36px}.wordmark span{margin-left:10px;font-size:11px}.hero-disciplines{font-size:13px}.browse-button{gap:12px}.hero-piece{height:195px}.hero-photo .hero-piece{height:180px}.chapter-head h2{font-size:23px}.chart-row{grid-template-columns:113px minmax(0,1fr) 49px;gap:6px}.chart-box,.chart-box:nth-child(2){padding:22px 13px}.proof-gallery .media-button{height:190px}.interactive-note{font-size:19px}}