:root{--paper:#fff;--ink:#171918;--line:#d7dcd9;--muted:#68706a;--accent:#2949dd;--soft:#f0f3f0}
body{background:var(--paper)}
.wrap{width:min(1320px,calc(100% - 104px))}
.header{padding:18px 52px;background:#fffffff2;border-bottom:0}
.wordmark{font-size:19px;gap:17px}.wordmark::before{content:'F';display:grid;place-items:center;color:#fff;background:var(--ink);width:28px;height:28px;font-size:20px;font-weight:700}
.header nav{gap:7px}.header nav a{padding:6px 12px;border-radius:22px}.header nav a.active{color:white;background:var(--ink)}.header nav a.active span{color:#ccd5cc}.header nav a:hover{background:#eef1ee;color:var(--ink)}
.intro{padding-top:34px;padding-bottom:0;position:relative;overflow:hidden}
.intro-top{padding-bottom:14px;border-bottom:1px solid var(--line)}
.hero-word{font-size:clamp(100px,15.5vw,228px);line-height:1.02;letter-spacing:-.073em;font-weight:800;margin-left:-.012em;margin-top:7px;color:var(--ink);position:relative}
.hero-word>span{font-size:.12em;letter-spacing:0;vertical-align:top;display:inline-block;margin-top:.5em;margin-left:.2em}
.hero-body{display:grid;grid-template-columns:.85fr 1.15fr;min-height:495px;position:relative;margin-top:-30px}
.hero-copy{align-self:center;z-index:2;padding:22px 0 45px}
.hero-kicker{font-size:13px;letter-spacing:.07em;margin-bottom:19px;color:var(--muted)}
.intro h1{font-size:clamp(38px,3.8vw,55px);font-weight:500;letter-spacing:-.035em;line-height:1.35;margin:0}.intro h1 span{font-family:'Microsoft YaHei','PingFang SC',sans-serif;color:var(--accent)}
.hero-disciplines{font-size:14px;line-height:1.85;color:var(--muted);margin-top:23px}
.browse-button{display:inline-flex;align-items:center;gap:44px;font-size:14px;background:var(--ink);color:white;padding:11px 22px;border-radius:30px;margin-top:27px}.browse-button span{font-size:23px;font-weight:300}.browse-button:hover{background:var(--accent)}
.hero-art{position:relative;min-width:0;height:495px;isolation:isolate}
.hero-rule{position:absolute;left:4%;right:0;top:14%;bottom:12%;border:1px solid #d3d9d2;border-radius:50%;transform:rotate(-24deg);z-index:-1}
.hero-piece{position:absolute;padding:0;background:#fff;box-shadow:0 18px 36px #1727191c;transition:transform .35s ease;will-change:transform}
.hero-piece img{width:100%;height:auto}.hero-piece:hover{z-index:5;transform:translateY(-12px) rotate(0deg)}
.hero-poster{width:37%;left:19%;top:-21px;transform:rotate(-8deg);z-index:3;border:7px solid white}
.hero-campaign{width:31%;left:57%;top:124px;transform:rotate(9deg);z-index:2;border:7px solid white}
.hero-phone{width:20%;left:1%;top:181px;transform:rotate(-3deg);z-index:4;border:5px solid #171918;border-radius:17px;overflow:hidden}
.hero-art-label{position:absolute;right:10%;bottom:5px;font-size:12px;letter-spacing:.09em;color:var(--muted)}
.intro-bottom{padding:22px 0 20px;border-top:1px solid var(--line);gap:20px}.intro-bottom>p{font-size:14px;color:var(--muted)}.issue-label{font-size:12px;letter-spacing:.12em}
.chapter{padding:90px 0 105px;border-top:0;position:relative}
.chapter-head{display:grid;grid-template-columns:130px 1fr auto;gap:30px;align-items:center;margin-bottom:70px;border-bottom:1px solid var(--line);padding-bottom:37px}
.chapter-number{font-size:108px;font-family:Arial,sans-serif;letter-spacing:-.09em;line-height:1;font-weight:400;color:var(--accent)}
.chapter-head .eyebrow{font-size:12px;letter-spacing:.14em;color:var(--muted)}.chapter-head h2{font-size:clamp(32px,3vw,45px);font-weight:500;margin-top:14px}.chapter-description{font-size:14px}
.subhead{margin:70px 0 29px;position:relative}.subhead:first-of-type{margin-top:0}.subhead h3{font-size:23px}.subhead h3::before{content:'';display:inline-block;width:6px;height:6px;background:var(--accent);margin-right:14px;vertical-align:middle}.subhead p{font-size:13px}
.media-card figcaption{position:relative}.media-caption{font-size:14px;font-weight:500}.media-tags{font-size:12px}.media-action{width:34px;height:34px;right:12px;bottom:12px;opacity:0;transform:translateY(5px);transition:opacity .2s,transform .2s}.media-button:hover .media-action,.media-button:focus-visible .media-action{opacity:1;transform:none}.media-button{background:#f3f4f1}.media-button:hover img{transform:scale(1.018)}
.film-gallery{grid-template-columns:1.1fr .78fr .7fr;gap:5.5%;align-items:start;padding:0 4% 45px 0}
.film-gallery .media-card:nth-child(2){margin-top:125px}.film-gallery .media-card:nth-child(3){margin-top:33px}.film-gallery .media-caption{font-size:17px}.film-gallery .media-button{box-shadow:0 12px 28px #0000000a}
.play-icon{width:52px;height:52px;box-shadow:none;font-size:17px}.duration{bottom:14px;left:14px;border-radius:4px}
.content-story{grid-template-columns:.8fr 1.2fr;gap:75px;margin-bottom:28px;padding:28px 0;border-block:1px solid var(--line)}.content-story h4{font-size:29px;max-width:360px;line-height:1.5}.content-story p{font-size:16px;align-self:center}
.two-gallery{max-width:100%;grid-template-columns:.72fr .55fr;gap:13%;padding:35px 18% 0 9%;align-items:start}.two-gallery .media-card:nth-child(2){margin-top:115px}.two-gallery .media-caption{font-size:17px}
.evidence{margin:35px 0 0 9%}.evidence summary{display:inline-block;border-bottom:1px solid var(--line);padding-bottom:6px}.evidence-gallery{max-width:700px}
.commercial-gallery{grid-template-columns:1.35fr 1fr;gap:45px 6%;align-items:start}.commercial-gallery .media-card:first-child{grid-row:1/3;align-self:center}.commercial-gallery .media-caption{font-size:16px}
.cover-gallery{grid-template-columns:repeat(4,minmax(0,1fr));gap:28px;align-items:start;padding:15px 2%}.cover-gallery .media-card:nth-child(even){margin-top:60px}
.design-pair{margin:75px 0 85px;padding:45px 7%;grid-template-columns:.6fr 1.4fr;gap:65px;background:#f1f3f0;align-items:center}.design-pair .media-card:first-child{transform:rotate(-4deg);box-shadow:0 18px 25px #00000012}.design-pair .media-card:last-child{transform:rotate(2deg)}.design-pair figcaption{background:#f1f3f0}.design-pair .media-button{background:transparent}
.group-title{margin-top:65px;margin-bottom:29px}.group-title h4{font-size:21px}.poster-gallery{display:flex;gap:30px;align-items:flex-start;padding:38px 6% 45px;background:#f0f3f0}.poster-gallery .media-card{width:33.333%;flex:1}.poster-gallery .media-card:nth-child(1){transform:rotate(-3deg)}.poster-gallery .media-card:nth-child(2){margin-top:48px}.poster-gallery .media-card:nth-child(3){transform:rotate(3deg)}.poster-gallery .media-caption{font-size:14px}.poster-gallery .media-button{box-shadow:0 15px 20px #0000000b}
.interactive-work{grid-template-columns:.45fr 1fr;gap:100px;margin:45px 0;padding:55px 10%;background:#edf1fe}.interactive-note{font-size:34px;letter-spacing:-.03em;line-height:1.6;color:var(--accent)}
.photo-gallery{grid-template-columns:1.2fr 1fr;gap:40px 6%}.photo-gallery .media-card:first-child{grid-column:1/-1;width:77%}.photo-gallery .media-card:nth-child(2){margin-left:12%}.photo-gallery .media-card:nth-child(3){margin-top:80px}.photo-gallery .media-caption{font-size:16px}
#automation .chapter-head{background:#1b261e;color:white;margin-inline:-26px;padding:37px 32px;border:0;border-radius:2px}.chapter#automation .chapter-number{color:#cce68f}.chapter#automation .eyebrow,.chapter#automation .chapter-description{color:#c8d4c8}
.project{border-top:0;position:relative;padding:25px 0 70px;margin:38px 0 50px;grid-template-columns:.7fr 1.3fr;gap:65px;align-items:center}.project+.project{border-top:1px solid var(--line);padding-top:70px}
.project-copy{min-width:0}.project-number{font-family:Arial,sans-serif;font-size:13px;letter-spacing:.12em;color:var(--accent);margin-bottom:20px}.project h3{font-size:32px;line-height:1.4;letter-spacing:-.03em}.project-tags{font-size:12px;line-height:1.9;border:0;padding-top:0;margin-top:16px;color:var(--accent)}.project-problem{font-size:16px;line-height:1.95;margin-top:28px;color:#555f57}.project-result{margin-top:22px;border-top:1px solid var(--line);padding-top:14px}.project-result summary{font-size:14px;cursor:pointer;list-style:none;display:flex;align-items:center;justify-content:space-between}.project-result summary::after{content:'+';font-size:22px;font-weight:300}.project-result[open] summary::after{content:'−'}.project-result summary::-webkit-details-marker{display:none}.project-result p{margin-top:17px;font-size:15px}
.proof-gallery{padding:28px;background:#f0f3f0;gap:24px;grid-template-columns:1fr 1fr;transform:rotate(-1deg)}.proof-gallery .media-card{min-width:0}.proof-gallery .media-button{background:#fff;padding:8px;box-shadow:0 9px 24px #00000006;height:340px}.proof-gallery .media-caption{font-size:13px}.proof-gallery .media-card:last-child:nth-child(odd) .media-button{height:180px}
.project[data-project="02"]{grid-template-columns:1.2fr .8fr}.project[data-project="02"] .project-copy{grid-column:2;grid-row:1}.project[data-project="02"] .proof-gallery{grid-column:1;grid-row:1;grid-template-columns:1.4fr .7fr;transform:rotate(1deg);align-items:center;background:#edf1fe}.project[data-project="02"] .proof-gallery .media-button{height:380px}.project[data-project="02"] .proof-gallery .media-card:first-child .media-button{height:220px}
.project[data-project="03"] .proof-gallery{grid-template-columns:1.2fr 1fr;background:#eaf0eb}.project[data-project="03"] .proof-gallery .media-card:first-child{grid-column:1/-1}.project[data-project="03"] .proof-gallery .media-card:first-child .media-button{height:300px}.project[data-project="03"] .proof-gallery .media-card:last-child{grid-column:auto}.project[data-project="03"] .proof-gallery .media-card:not(:first-child) .media-button{height:230px}
.insight{padding:45px 0 60px;margin:30px 0 65px;display:grid;grid-template-columns:.72fr 1.28fr;gap:30px 60px}.insight-head{grid-column:1;max-width:none}.insight-head h3{font-size:29px;line-height:1.45}.sample{font-family:Arial,'Microsoft YaHei',sans-serif;margin:22px 0 18px;font-size:16px;color:var(--accent);line-height:1.7}.charts{grid-column:2;grid-row:1/3;display:grid;grid-template-columns:1fr;gap:24px;margin-top:0}.chart-box{background:#f0f3f0;border-radius:4px;padding:30px 28px}.chart-box:nth-child(2){margin-left:7%;background:#edf1fe}.chart-row{grid-template-columns:180px minmax(0,1fr) 62px}.bar-track{height:8px;background:#dce3dc}.bar-fill{border-radius:0;background:#426344}.muted-bar{background:#a8b7aa}.chart-box:nth-child(2) .bar-fill{background:var(--accent)}.chart-box h4{font-size:18px}.chart-label{font-size:14px}.chart-detail{font-size:12px}.chart-box:nth-child(2) .chart-detail{color:#425994}.findings{grid-column:1;grid-row:2;display:block;margin:0}.findings>div+div{margin-top:30px}.findings h4{font-size:18px;line-height:1.55}.findings p{font-size:15px;line-height:1.9}.strategy{grid-column:1/-1;margin-top:15px;border-top:0;border-left:3px solid var(--accent);background:#f8f9f7;padding:25px 32px}.strategy-grid{gap:40px}.source-note{grid-column:1/-1;margin-top:0}.donut{width:220px}.donut .donut-label{font-size:10px}
#marketing .chapter-head{margin-bottom:45px}.project[data-project="04"] .proof-gallery{transform:rotate(1deg);background:#f2f0e8}.project[data-project="05"]{grid-template-columns:1.2fr .8fr}.project[data-project="05"] .project-copy{grid-column:2;grid-row:1}.project[data-project="05"] .proof-gallery{grid-column:1;grid-row:1;grid-template-columns:.7fr 1fr;align-items:center;background:#fff4e5}.project[data-project="05"] .proof-gallery .media-button{height:350px}
.project[data-project="06"],.project[data-project="07"]{display:block;padding-bottom:45px}.project[data-project="06"] .project-copy,.project[data-project="07"] .project-copy{display:grid;grid-template-columns:.85fr 1.15fr;gap:0 80px;margin-bottom:45px}.project[data-project="06"] h3,.project[data-project="07"] h3{grid-column:1;grid-row:2/4}.project[data-project="06"] .project-tags,.project[data-project="07"] .project-tags{grid-column:1;margin-top:20px}.project[data-project="06"] .project-problem,.project[data-project="07"] .project-problem{grid-column:2;grid-row:2;margin-top:0}.project[data-project="06"] .project-result,.project[data-project="07"] .project-result{grid-column:2;grid-row:3/5}
.phone-gallery{grid-template-columns:repeat(6,minmax(0,1fr));padding:45px 32px;background:#edf1eb;gap:20px;align-items:start}.phone-gallery .media-button{border:5px solid white;border-radius:16px;box-shadow:0 15px 26px #17271912}.phone-gallery .media-card:nth-child(even){padding-top:40px}.phone-gallery .media-caption{font-size:13px;line-height:1.6}.website-gallery{grid-template-columns:1.3fr 1fr 1fr;background:#edf1fe;padding:45px;gap:26px;align-items:center}.website-gallery .media-card:first-child{grid-column:1/-1;width:86%;margin-inline:auto;margin-bottom:10px}.website-gallery .media-card:nth-child(2){grid-column:2}.website-gallery .media-card:nth-child(3){grid-column:3}.website-gallery .media-button{box-shadow:0 15px 35px #0000000a}.website-gallery .media-caption{font-size:14px}
.footer{padding:40px 0 55px;border-top:1px solid var(--ink)}.footer>p{font-size:25px;font-weight:500}.footer span{font-size:12px;font-weight:400}.footer a{align-self:center;font-size:14px}
@media(max-width:1100px){.wrap{width:calc(100% - 64px)}.header{padding-inline:32px}.header nav a{padding:6px 9px}.hero-word{font-size:15.5vw}.hero-body{min-height:440px}.hero-art{height:440px}.hero-poster{top:15px;width:40%;left:15%}.hero-campaign{top:140px;width:34%;left:56%}.hero-phone{top:175px;width:22%;left:0}.chapter-head{grid-template-columns:100px 1fr;gap:25px}.chapter-description{grid-column:2}.chapter-number{font-size:88px;grid-row:1/3}.chapter-head h2{font-size:35px}.project{gap:35px}.project h3{font-size:28px}.project-problem{font-size:15px}.proof-gallery{padding:20px;gap:18px}.proof-gallery .media-button{height:280px}.insight{gap:28px;grid-template-columns:.85fr 1.15fr}.insight-head h3{font-size:25px}.chart-box{padding:24px 20px}.chart-row{grid-template-columns:145px minmax(0,1fr) 58px}.phone-gallery{grid-template-columns:repeat(3,minmax(0,1fr));padding:35px;gap:30px}.project[data-project="06"] .project-copy,.project[data-project="07"] .project-copy{gap:0 45px}.interactive-note{font-size:28px}}
@media(max-width:700px){.wrap{width:calc(100% - 40px)}.header{padding:14px 20px 0;gap:12px}.wordmark{font-size:17px;gap:10px}.wordmark::before{width:24px;height:24px;font-size:17px}.wordmark span{font-size:11px}.header nav{gap:3px;justify-content:space-between;padding-bottom:10px}.header nav a{font-size:12px;padding:5px 6px}.header nav a span{margin-right:3px}.intro{padding-top:22px}.intro-top{padding-bottom:10px}.intro-top .eyebrow{font-size:11px}.hero-word{font-size:17.5vw;margin-top:15px;letter-spacing:-.072em;white-space:nowrap}.hero-body{display:flex;flex-direction:column;margin-top:0;min-height:0}.hero-copy{padding:25px 0 0;align-self:auto}.hero-kicker{font-size:12px;margin-bottom:12px}.intro h1{font-size:34px;line-height:1.4}.hero-disciplines{position:absolute;right:0;top:40px;font-size:11px;text-align:right;line-height:1.7}.browse-button{font-size:13px;padding:7px 16px;margin-top:19px;gap:25px}.browse-button 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.media-caption{font-size:14px}.evidence{margin-left:0;margin-top:26px}.commercial-gallery{grid-template-columns:1fr;gap:30px}.commercial-gallery .media-card:first-child{grid-row:auto}.commercial-gallery .media-card:nth-child(2){width:86%;margin-left:auto}.commercial-gallery .media-card:nth-child(3){width:86%}.commercial-gallery .media-caption{font-size:14px}.cover-gallery{grid-template-columns:repeat(2,minmax(0,1fr));padding:0;gap:28px 18px}.cover-gallery .media-card:nth-child(even){margin-top:35px}.design-pair{padding:28px 20px;margin:40px 0;gap:23px;grid-template-columns:.7fr 1.3fr}.design-pair .media-caption{font-size:12px}.group-title{margin-top:40px;margin-bottom:22px}.group-title h4{font-size:18px}.group-title p{font-size:12px}.poster-gallery{padding:24px 15px 35px;gap:14px;display:grid;grid-template-columns:1fr 1fr}.poster-gallery .media-card{width:auto}.poster-gallery .media-card:nth-child(2){margin-top:38px}.poster-gallery .media-card:nth-child(3){grid-column:1/-1;width:53%;max-width:none;margin:10px auto 0;transform:rotate(2deg)}.poster-gallery .media-caption{font-size:12px}.interactive-work{padding:30px 22px;grid-template-columns:.8fr 1fr;gap:25px}.interactive-note{font-size:20px;line-height:1.65}.photo-gallery{grid-template-columns:1fr;gap:30px}.photo-gallery .media-card:first-child{width:100%}.photo-gallery .media-card:nth-child(2){width:85%;margin:0 0 0 auto}.photo-gallery .media-card:nth-child(3){width:85%;margin:0}.photo-gallery .media-caption{font-size:14px}#automation .chapter-head{margin-inline:0;padding:27px 18px}.chapter#automation .chapter-number{font-size:56px}.project,.project[data-project="02"],.project[data-project="05"]{display:flex;flex-direction:column;gap:28px;margin:25px 0 35px;padding:0 0 20px}.project+.project{padding-top:40px}.project-copy{width:100%;margin-bottom:0}.project 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.media-card:not(:first-child) .media-button{height:165px}.insight{display:block;margin:25px 0 50px;padding-top:30px;padding-bottom:0}.insight-head h3{font-size:25px}.sample{font-size:15px;margin:17px 0}.charts{margin:26px 0}.chart-box{padding:24px 18px}.chart-box:nth-child(2){margin-left:0}.chart-row{grid-template-columns:132px minmax(0,1fr) 53px;gap:7px}.chart-label{font-size:13px}.chart-row strong{font-size:12px}.chart-box h4{font-size:17px}.findings{margin-top:27px}.findings>div+div{margin-top:24px}.findings h4{font-size:18px}.findings p{font-size:15px}.strategy{margin-top:25px;padding:23px 20px}.strategy-grid{gap:20px;margin-top:18px}.source-note{margin-top:20px}.project[data-project="05"] .proof-gallery .media-button{height:270px}.project[data-project="06"] .project-copy,.project[data-project="07"] .project-copy{display:block;margin-bottom:30px}.project[data-project="06"] .project-problem,.project[data-project="07"] .project-problem{margin-top:20px}.phone-gallery{grid-template-columns:repeat(2,minmax(0,1fr));padding:28px 20px;gap:30px 18px}.phone-gallery .media-card:nth-child(even){padding-top:35px}.phone-gallery .media-button{border-width:4px;border-radius:12px}.phone-gallery .media-caption{font-size:12px}.website-gallery{padding:25px 18px;grid-template-columns:1fr 1fr;gap:25px 15px}.website-gallery .media-card:first-child{width:100%}.website-gallery .media-card:nth-child(2){grid-column:1}.website-gallery .media-card:nth-child(3){grid-column:2}.website-gallery .media-caption{font-size:12px}.footer{padding:27px 0 38px}.footer>p{font-size:21px}.footer span{font-size:12px;margin-top:5px}.footer a{font-size:13px}}
@media(max-width:370px){.hero-disciplines{display:none}.hero-art{height:310px}.hero-campaign{top:110px}.hero-phone{top:120px}.intro h1{font-size:31px}.header nav a span{display:none}.header nav a{font-size:12px}.chapter-head{grid-template-columns:54px 1fr;gap:0 14px}.chapter-number{font-size:54px}.chapter-head h2{font-size:23px}.chapter-head .eyebrow{font-size:9px}.chart-row{grid-template-columns:113px minmax(0,1fr) 49px}.chart-box{padding:21px 14px}.interactive-note{font-size:17px}.proof-gallery .media-button{height:190px}.phone-gallery{padding:24px 15px}}